Content Revolution© is the proprietary infinite scroll technology that allows:
advertisers to distribute their sponsored content on leading reference websites of the market
publishers to orchestrate related content and / or branded content advertising campaigns on their sites
The user lands on the article page and reads the editorial content by navigating down
Related or sponsored content is shown as a second article, integrated into the page layout
The publisher and the advertiser have guaranteed metrics, such as time spent reading sponsored content, articles read, as well as an optimization of the advertising funnel.